Sport Business Forum
June 5 - June 7, 2026 - ValbellunaFace to face with sports champions and leading brands
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What separates those who arrive at the start line with doubts from those who present themselves with clarity, confidence, and a precise strategy?
The North Face Speaker Series – SRC Race Ready: an event designed for runners, trail runners, and endurance enthusiasts who want to turn preparation into a real competitive advantage.
An interactive experience where knowledge, experience, and direct confrontation come together to provide concrete tools to take with you on race day.
On stage will be some key figures in contemporary endurance: Henri Aymonod, The North Face athlete and winner of the Mountain Running World Cup, Josh Wade, athlete and trainer Omar Mohamed Alì, and Elena Casiraghi, a reference point in scientific dissemination related to nutrition and sports supplementation.
Through stories lived in the field, successes, mistakes, and moments of crisis, the speakers will tackle the themes that truly make a difference in long-distance races: mental preparation, managing pre-race anxiety, nutrition and supplementation, race tactics, mindset, and the ability to react when the body and mind ask to stop.
In a world where everyone trains to be faster, Race Ready teaches something even more important: how to be more aware.
Because the difference between finishing a race and truly experiencing it begins long before the starting gun.
An exclusive meeting with athletes, coaches, and experts to arrive at the start line with more tools, more motivation, and a new perspective on performance.
The North Face Cortina
Face to face with sports champions and leading brands
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