Sport Business Forum is the unmissable event for those who live and breathe sports on a global level. An authentic crossroads of ideas, innovation, and opportunities, where the key players in the sports economy come together to discuss, inspire, and chart the future of the sports system.
In an international context, the Big names in sports, along with leading companies and prominent institutions, will create a dynamic dialogue on the most current and strategic issues in the sector. Sport Business Forum offers the chance to hear, live, the stories and experiences of the greatest athletes of our time, who will share not only their victories and successes but also the challenges, sacrifices, and lessons learned along their extraordinary journey.
An initiative that comes to life against the backdrop of the Milano – Cortina 2026 Olympic Games, an extraordinary opportunity to focus attention on how the Olympics and sports events, in general, can be transformed into concrete and lasting actions for territorial growth capable of generating economic, social, and cultural value, attracting enthusiasts from around the world.