Champions Start here

The heart of the Dolomites becomes the meeting point for all trail running, outdoor, and innovation enthusiasts. At the SCARPA Store in Cortina d’Ampezzo, experience an exclusive event dedicated to those who love to challenge themselves, push their limits, and discover the best technology applied to mountain running.

For three consecutive days, the program will offer in-store product tests, moments of discussion with experts, and unique opportunities to experience the territory through running. You will directly try the latest SCARPA innovations during the dedicated demo sessions, receive personalized advice, and evaluate the features of footwear designed to tackle every type of trail on the field.

Among the most awaited events, the Social Run with Peter Frano represents a special opportunity to share kilometers, passion, and energy with one of the protagonists of the international trail scene. Completing the program, an engaging Evening Social Run will transform running into an experience of connection, discovery, and community spirit.

Whether you are an experienced athlete, a runner looking for new challenges, or simply a mountain lover, this is the ideal place to meet people who share your same passion and experience the SCARPA universe up close.

Get ready to test, run, explore, and let yourself be inspired. Great adventures begin with a choice; champions start here.

THURSDAY, JUNE 25

In-Store Demo Test
10:00 a.m. – 1:00 p.m.
2:30 p.m. – 7:00 p.m.

Try the latest SCARPA innovations dedicated to trail running and outdoor. A unique opportunity to test footwear, engage with brand experts, and find the product that best suits your needs.

Social Run with Peter Frano
10:30 a.m.

Run alongside Peter Frano in an exclusive experience combining sport, sharing, and passion for the mountains. An unmissable appointment to experience trail running with one of its protagonists.

FRIDAY, JUNE 26

In-Store Demo Test
10:00 a.m. – 1:00 p.m.
2:30 p.m. – 7:00 p.m.

Second day dedicated to product tests. Discover closely the technologies, materials, and performance of the latest SCARPA innovations.

Evening Social Run
5:00 p.m.

A group outing open to all to share the joy of running in an informal and engaging atmosphere, immersed in the unique scenery of the Dolomites.

SATURDAY, JUNE 27

In-Store Demo Test
10:00 a.m. – 1:00 p.m.
2:30 p.m. – 7:00 p.m.

Last day of trials and consultations dedicated to trail running and outdoor enthusiasts. The perfect opportunity to test SCARPA products before embarking on new adventures.