A magic winter

Historical posters are the testimony of the growing interest in winter and winter sports in a society that in the first half of the twentieth century begins to address the issue of leisure time. But also of an active and socially fulfilling winter, after difficult years, during which mass-produced goods use the magic of winter to establish themselves in the city markets.

Inspired by the exhibition promoted by the Regional Directorate of National Museums of Veneto, in Treviso, at the Church of Santa Margherita, thanks to the historical posters from the Salce Collection, a heritage of the Museum, in Cortina we embark on a journey between the present winter and that difficult winter of the past, the emigration from mountainous areas and the birth of winter tourism.

We retrace, through images from the book published by Grafiche Antiga, the history of sports and mountains, the history of winter sports and their evolution through the various Olympic and Paralympic editions, that of the athlete protagonists and the profound transformations, including social ones, that the spread of snow sports has determined in the imagination and lifestyle of the alpine valleys.

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Andrea Simionato will also be present at the meeting

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