The Pro Loco San Gregorio nelle Alpi is a local association for tourism and cultural promotion that operates in the municipality of San Gregorio nelle Alpi.
The Pro Loco plays a central role in the cultural, social, and tourist life of the municipality: it promotes events such as the “Strawberry and Organic Forest Fruits Festival,” art exhibitions, walks, hiking trails, and performances that highlight the local history, folklore, and nature of the area; it collaborates on initiatives that preserve and make known cultural, artistic, and ethnographic elements related to the territory (such as the tradition of “zoca,” woodworking, and local history); it promotes hiking itineraries and nature-immersive experiences, aiming to ensure that the territory is accessible in a responsible and environmentally respectful manner.