ARTIFICIAL SNOW

An immersive experience between contemporary art and the mountain imagination in the heart of Cortina d'Ampezzo.

In the heart of the Queen of the Dolomites, the Hotel de la Poste in Cortina d'Ampezzo transforms into an exceptional artistic stage for Artificial Snow – Milano Cortina 2026, a visionary project that unites art, technology, photography, and poetry in a contemporary narrative dedicated to snow and the alpine landscape.

From March 6 to 15, the historic spaces of the Hotel will host the work of artist Marco Nereo Rotelli, created in collaboration with photographer Sabrina Losso and poet Maurizio Gregorini, as part of the official program of the Cultural Olympics Milano Cortina 2026.

The installation offers an emotional journey between natural and artificial, where different languages converse to provide a new vision of winter and the mountain. The protagonist of the exhibition is a striking humanoid hologram that dances and skis on the snow, a symbol of freedom, autonomy, and technological innovation.

Among illuminated sculptures, evocative photographs, and poetry, Artificial Snow invites the visitor to immerse themselves in a symbolic and atmospheric experience that celebrates the beauty of the mountain, the strength of the human spirit, and the power of art to transform the gaze upon the world.

A unique event to experience in the place that has always represented the elegance and history of hospitality in Cortina.
We look forward to welcoming you at the Hotel de la Poste to discover the emotion of Artificial Snow.